How Do I Become A Gymshark Athlete?
We’ve lost count of how many times we get asked this question on the daily. We don't really have set criteria when we choose our ambassadors, as all our athletes are so unique. The best advice we can offer is to keep focusing on your own path and identify what makes you unique and how that unique nature or ability can inspire others to become greater versions of themselves.
December News Announcement: We’re on the hunt for our next Gymshark Athlete. And just like last year, it all starts with Gymshark66 on January 1st.
All you’ve got to do? Post your Gymshark66 journey on your socials, and you could be in with the chance of winning Gymshark Ambassador status (and loads of cool prizes to go with it). If you’re not sure what Gymshark66 is - we break down the New Year fitness trend for you so all you have to do it sign up, and commit. Find our more below.
What Could You Win If You Became A Gymshark Athlete Through Gymshark66?
Not only will our winner hold the enviable title of ‘Official Gymshark Athlete’…
But our newest Athlete will get:
A year’s supply of Gymshark clothes and accessories
Attendance to our LIFT events, held all over the world, for you and a +1, including travel & accommodation
A Gymshark photoshoot experience
And one year’s free gym membership to a gym of your choice
How Do You Enter The Competition To Become A Gymshark Athlete?
Step 1: Make Your Pledge
To be in with the chance of becoming a Gymshark Athlete, you’ll need to make your pledge to the main feed of either your TikTok, or IG account between December 28th - January 4th, with the tag @gymshark, and the hashtag #Gymshark66.
Your pledge should be a photo or video of yourself that shows you’re committing to Gymshark 66 - explaining what you aim to achieve by signing up to the challenge.
Need some inspo of positive changes you can make? Download the Gymshark Training App from January 1st, and take a look at our Gymshark66 habits to get an idea of the changes you could commit to.
Top Tip: if you’re serious about becoming an athlete, make sure your profile is set to public or we won’t see it and your entry won’t count!
Step 2: Show Up
Now the hard work really starts: commit to your habits every day, sharing every step of your journey along the way from Jan 1st.
Post a minimum of once a week on your main feed with tag @gymshark and #Gymshark66 hashtag to show us your progress and dedication. We’ll be keeping an eye out 👀.
Step 3: Time For A Final Post
Post your final #gymshark66 photo or video by March 8th, 2026 at 23:59 GMT with the tag @gymshark and the hastag #gymshark66.
At this time, shortlisted athletes will be contacted via DM.
For the finer details and the ins and outs of the rules, take a read of our Gymshark Athlete Competition T&Cs.
We know you’re excited. So, just to summarise how this is going to work…
Make your 66 pledge and upload it to your social media platforms between December 28th and January 4th.
Post a minimum of once a week with the #gymshark66 hashtag, and tagging @gymshark to your main feed.
Upload your final post by March 8th, 2026 at 23:59.
We told you it takes 66 days to change your life.
What Are We Looking For?
There are no set criteria for how to become a Gymshark Athlete. Every Gymshark athlete is unique and brings something different to Gymshark, whether that’s their personality, training style, or ability to inspire others to become better versions of themselves.
Hear from 2025 Gymshark 66 Winner, Sophie Reid, about her experience of becoming a Gymshark Athlete:
You don’t need the biggest biceps, the strongest deadlift, or ten patches on your tactical backpack. But:
You must be committed;
You must put in the work;
You must be unique;
You must inspire others;
And most of all, you must show up–every single day. For 66 days (and beyond).
Only the most committed will be chosen. And it’s up to you to show us.
We want to see you:
Show up, day in, day out, during the Gymshark66 fitness challenge–on the good days and the bad days–no matter what.
Authentically form positive habits/changes in your life (no one said completing 66 was easy!)
Commit to your chosen positive habits through creative and original social posts.
Demonstrate how you’ve inspired others to make positive changes in their lives.
Be creative. Be committed. Be original.
FAQs | General Competition Entry
I Don’t Want To Take Part In The Gymshark Athlete Competition, But I Still Want To Take Part In Gymshark 66! Is That Possible?
Yes!
You can still take part in Gymshark66 without entering the competition. Simply download the training app from January 1st, pick your daily habits and show up for 66 days, ticking each day off as you go. There is no need to post any of your journey on social media if you aren’t entering the competition (however, we love to see your progress, so posting is still encouraged!)
What Are You Looking For When Choosing Gymshark Athletes?
As mentioned, there is no set criteria that we use to choose our Athletes! It is very important, however, that you bring something unique to the table, show your commitment to Gymshark 66, and–most importantly–be yourself!
Our judges will be checking you have:
Showed creativity and originality in your posts
Authentically formed a positive habit/change in your life
Demonstrated that no matter what life throws at you during the 66 days, you committed to SHOWING UP
Inspired others to take on positive challenges
When Will We Find Out Who Won The Competition To Become A Gymshark Athlete?
Shortlisted winners will be notified via direct message on social media shortly after the competition ends on Saturday, March 8th.
The winner must respond to this message within 24 hours. Once the shortlisted winners have responded, they will be invited to submit a short video telling their Gymshark66 story. They will then be invited to a final panel, where candidates will be judged, and one winner will be selected.
FAQs | Training App
Do I Have To Use The App?
No, you don't have to use the Gymshark Training App to enter the athlete competition. That being said, the app is a great way to help you set some habits along the way and give you some workout inspo for when you hit the gym in the new year.
Please note, the Gymshark Training App won't be available to download on the Google Play Store this year.
Where Can I Find Gymshark66 On The App?
Gymshark 66 won’t be available to use on the app until January 1st. Once the NY officially starts, you’ll be able to head in, find the campaign and start tracking your habits on the app.
The App Says I’ve Already Started Gymshark66, But I Haven't! How Do I Fix This?
If you joined Gymshark66 in 2024 or 2025, you may find your app showing that you've already started your 66 journey. If this is the case, you'll need to reset your app to access our brand new Gymshark66, launching on January 1st, 2026.
Resetting Gymshark66 in the app is easy and can be done by following these steps:
Navigate to the 'Progress' screen.
Select the 'Challenges' tab to see your Active Challenge.
Click the Active Challenge, then tap the card icon in the top right to view your ID.
Select the three-dot menu in the top right and click 'End Gymshark66 Challenge'.
You will then be able to restart your new Gymshark66 challenge on January 1st, 2026.
Do I Have To Choose Three Habits?
Choosing 3 habits on the Training App (or generally) is optional, however, we highly recommend doing so as this will keep you focused on what positive changes you are making!
To be in with the chance of winning Gymshark Athlete status, we want to see you authentically form positive habits/changes in your life–but whether this is one big change, or several smaller changes, is up to you. The Training App is a great place to start for some goal inspiration, whether you chose to sign up to three habits as part of 66, or come up with your own.
Most importantly, we want to know what your positive change(s) is, and we want to see every step of your journey on social media.
Do My Habits For Gymshark66 Have To Be All Fitness Related?
No! Your daily habits can fall between any of the three categories: training, health, or mindset. It's up to you how you split them: choose 1 of each, or have three all in the same category!
Imagine getting all the latest Gymshark drops delivered straight to your door. Think of how good your social feed will look with professional photos taken in our very own Gymshark photo studio.
Picture yourself training at the iconic Gymshark Lifting Club amongst the likes of James Beardwell, Ryan Terry, Whitney Simmons, and Aimee Cringle.
Now’s your chance. This is your opportunity to show us; prove to us, that this Gymshark66 you have what it takes to be our next Gymshark Athlete.
Sound good? Applications open on December 28th, 2025*.
Gymshark66 will be available to use on the Gymshark Training App (App Store) from January 1st. Please note, that the app won't be available to download from the Google Play Store.
